Many people receive Christmas wishes from companies they do business with in the area they live in, but how many Christmas wishes feel like there is real meaning to it when it comes to a business Christmas gift? Many times, its too little too often, but in some cases, a business Christmas gift just may offer you some surprise and feeling of being cared about.
If you ask yourself why you remember the business that sends you a gift every year you may not find an immediate answer. The gift is often inexpensive and will not have any special significance; yet you will feel good when you think about it.
The reason is not the gift itself, but what it symbolizes. The gesture tells you clearly that you are thought of at Christmas and that you are valued as a customer. This is why it creates a good feeling that will stay with you for a long time.
On the other hand, being a business owner is a reason to think about why a business Christmas gift is so important.
In order to promote your relationship with your business partners and the clients you have, it is a very good idea to organize a small corporate gift for the occasion. Try to go for consumables since they can be used unlike other items which only add to the office clutter.
When you choose your gift, go for something that is either utilitarian like a pen, a mouse pad, a memo pad or things that bring a smile to the face when the gift is opened. You can also score with a box of chocolates or a bottle of wine. Whatever you give should have a practical or esthetic use and should not be something useless.
If you do not have the budget for a decent gift, do not buy a cheap gift. This would actually create the opposite impression. Send flowers, or if even that is not possible send a simple Christmas card expressing your good wishes. The card should be handwritten and should always have a tiny message for the recipient.
You could even design and print your cards on an inkjet printer which would cost very little but create a better impact than ready made cards will. A gift is a wonderful tool to build business relationships, however if it’s not chosen well and given properly, it will have the opposite effect.